White Is White
What is white?
Well, literally, white is a “color without color” ,
a colorless color that comprises all frequencies of light of the visible spectrum.
Alright. But what does that mean?
White is the most common color in nature.
It is the color of sunlight, of snow, of clouds.
The color of milk, chalk and limestone.
It is prevalent and associated with purity, cleanliness, light.
With honesty and innocence. Many connect it to peace and calmness.
So is it a surprise that white interiors are so popular, so classic?
No. It’s just our pellucid attempt to bring peace and tranquility,
light and cleanliness to our homes.